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Tour to My Lai Massacre Museum by Jeep

Visit one of Vietnam’s most significant memorial sites. In a quiet suburban area of Quang Ngai province a village remains a memorial to the 504 civilians that lost their lives in 1968 during the My Lai massacre. The incident became public knowledge in 1969 an... view more
  • Duration: 1 Day
  • Destinations: Hoi An, My Lai, Chu Lai
  • Travel style: One Day Tours
2,497,604 VND equals 112 USD


This tranquil rural spot was the setting for one of the most horrific crimes of the American War: a massacre committed by US troops that killed 504 villagers, many of them elderly people and children on 16 March 1968. The deeply poignant Son My Memorial was constructed as a monument to their memory.

The war crime was one of the pivotal moments of the conflict, shaping public perceptions in the USA and across the world. As Life magazine put it, 'the American people reacted to the massacre of My Lai with horror, shame and shock, but also with disbelief'.

Centred on a dramatic stone sculpture of an elderly woman holding up her fist in defiance, a dead child in her arms, the monument rises high above the landscape.

Surrounding the main sculpture, scenes have been recreated in peaceful gardens to reflect the aftermath of that fateful day. Burnt-out shells of homes stand in their original locations, each marked with a plaque listing the names and ages of the family that once resided there. The concrete connecting the ruins is coloured to represent a dirt path, and indented with the heavy bootprints of American soldiers and the bare footprints of fleeing villagers.

The massacre was painstakingly documented by a US military photographer, and these graphic images are now the showcase of a powerful museum on-site. Inevitably, the content is incredibly harrowing: villagers are shown cowering from troops, there are corpses of children and limbless victims. The display ends on a hopeful note, chronicling the efforts of the local people to rebuild their lives afterwards. A section honours the GIs who tried to stop the carnage, shielding a group of villagers from certain death, and those responsible for blowing the whistle.

The road to Son My passes through particularly beautiful countryside: rice paddies, cassava patches and vegetable gardens shaded by casuarinas and eucalyptus trees. However, if you look closely you can still make out the odd bomb crater, and the bare hilltops are testimony to the continuing environmental devastation caused by Agent Orange.

The best way to get to Son My is by motorbike (around 120,000d including waiting time) or regular taxi (about 330,000d return). From Quang Ngai head north on Ð Quang Trung (Hwy 1) and cross the long bridge over the Tra Khuc River. Take the first right (eastward, parallel to the river) where a triangular concrete stela indicates the way and follow the road for 12km.


07.00: Your jeep and guide will meet you at your hotel. Your tour begins with the journey to My Lai through stunning local villages in Quang Nam before we join Highway 1. We take a break en route for a local drip coffee in a small Vietnamese town.

09.30: Arrive at the site of the famous My Lai memorial site, where your village guide will take you to visit the house of evidence, a museum housing documents, photos and artifacts from the war. You will hear the stories of the horrific atrocities that once happened here and how the village has since recovered. In a town where almost every family has been met by loss, it is genuinely uplifting to see how they have overcome the past, with hope for a better future. We then take some time to visit the nearby village and farms. We then take a short drive to Chu Lai the site of the former US military base.

12.00: Lunch at a local restaurant overlooking the beautiful Rang beach.

13.30: We take the scenic route back to Hoi An. There are plenty of photo opportunities and we will stop to the see the sights as we go.

16.30: Arrive back at your hotel.


Size of group 1 pax 2 pax
Price/pax 202 USD 112 USD


  • Price per person above is valid for a group of minimum 2 participants.
  • Discounted rates are available for larger groups;
  • Please contact our travel consultants at info@goasiatravel.com

Your tour guide will accompany you in your jeep for your amazing tour. Our jeeps comfortably seat 3 people, though there is not a lot of room for 3 people plus our guide. To avoid a situation where one person in the group is in a jeep by themselves because your guide is taking the extra seat, your guide will travel in front of the group on a motorbike, stopping frequently to share information with you. This applies for groups of 3, 6 and 12 people and ensures everyone is able to travel with their friends in the jeeps and have a fantastic tour of our incredible countryside.

If you would prefer your guide to ride with you in the jeep, please let us know and we can arrange an additional jeep for a small increase in the price. At Go Asia Travel, our goal is to allow you to enjoy your tour in comfort and to your preferences.

Inclusive Of:

  • Transportation
  • English speaking guide
  • Jeep
  • Lunch
  • Coffee
  • Meals as indicated
  • Mineral water & Wet tissues
  • Entrance fees

Exclusive Of:

  • Personal expenses
  • Travel insurance
  • Tips
  • VAT tax